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09 Jan

Posted at 09:57h in Altitude

Digital Commerce 360's article on Revenue Management was released in January 2022. Rather than being “an invisible cog” in an online marketplace operated by a large tech company, B2B sellers should build their own ecommerce portal designed to address the complex purchasing needs of today’s buyers, writes Boris Lokschin. "I know that...

29 Dec

Posted at 13:49h in Altitude, Keystone, Partner Connect, Web Services

Strategic Finance's article on Revenue Management was released in November 2021. Over the past century, accountants and analysts have been successfully employing management models and establishing causal drivers in partnership with executives to achieve strategic objectives involving costs and investments. This same work can and should be extended to sales and...

17 Nov

Posted at 08:41h in Altitude, Keystone

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Measuring brand equity Measuring customer experience Measuring ease...

22 Jul

Posted at 08:44h in Altitude

Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market Define your strategic goals Develop an operational plan with required business capabilities Optimize...

27 Apr

Posted at 09:45h in Altitude, Keystone

As the eCommerce space gets even more crowded, brands are competing for profitability and looking for ways to distinguish themselves from their competitors. Managing and presenting products well in front of the customer has become a significant part of this exercise. Customized Attribute Management Superior Category Management Batch Product Modifications ...

25 Feb

Posted at 13:57h in Altitude

With the e-commerce market expected to be worth a whopping $24.3 trillion by 2025, the pressure to venture into the e-commerce space is more than obvious. A powerful e-commerce website can not only aid in reaching more people globally, it can also help ensure the evolving needs of existing customers...

25 Feb

Posted at 13:04h in Altitude

While e-commerce platforms and marketplaces aren’t new, the pandemic is fueling the need for distributors to take a harder look at them. The latest MDM webcast featured Zoro's Tracy Buelow breaking down how distributors can have a successful presence online. Successful e-commerce partnerships require ongoing investments from distributors in order...